Peter Kafka

Recent Posts by Peter Kafka

Want More Ad Gloom? Interpublic Obliges: U.S. Ads Down 4.5 Percent Next Year

At the UBS media conference, Interpublic’s (IPG) Bob Coen kicks things off with his predictions for 2009. Like his colleagues, Coen has bad news: “Not going to be a very good year next year.”

Oh, and 2008 was pretty crummy, too: Total U.S. advertising spend increased by…almost nothing, he says. Technically, that’s an increase of 0.1 percent.

For 2009:

Total U.S. advertising: Down 4.5 percent

U.S. advertising: Up five percent–note that this number excludes search.

Overseas advertising: Up 2.7 percent

Total worldwide advertising: Down 0.3 percent

Bear in mind, as The Wall Street Journal’s Emily Steel points out, that these numbers are more optimistic than Wall Street’s estimates.


Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik