Apple Investors: "Philnote" Just Doesn't Have the Same Ring to It

Told that Macworld Expo 2009 will be Apple’s last, and the first that CEO Steve Jobs does not keynote, investors behaved much as you’d imagine, dragging the company’s shares into the mud in after-hours trading. Fueling the panic: obvious concerns about Jobs’s well-being. And, of course, speculation that Macworld is likely to disappoint devotees hoping for the introduction of some insanely great new product.

A quick thought on that last point: CNBC’s Jim Goldman says he’s sure Jobs’s decision to skip the Macworld keynote has nothing to do with his health. If that’s the case, tapping Phil Schiller to deliver the company’s final Macworld “Stevenote” likely has more to do with Apple’s acrimonious relationship with Macworld organizer IDG than anything else. Given the media attention the company’s able to command these days, Apple no longer really needs events like Macworld. The company’s special events are equally as effective in generating publicity and far easier to orchestrate and control.

So would Apple really send Senior VP Phil Schiller out onto the Macworld stage without a cool new product to introduce? Probably. So much for that netbook …