Kara Swisher

Recent Posts by Kara Swisher

Just One More Thing: The Apple Faithful Freakout Begins in Five Minutes

The prospect of no Steve Jobs keynote and Apple’s last year at IDG’s annual Macworld Conference & Expo is sure to do five things:

1. Send the legions of Apple (APPL) fanboys–whose attendance at the January event has been akin to those who flock to sightings of the Virgin Mary in various places like, um, toast–into a deep chasm of depression from which they will never recover.

2. Renew rampant and unsubstantiated speculation about the health of Apple CEO Steve Jobs, which will immediately impact the stock of the tech icon. In fact, Apple shares are already down almost six percent in after-hours trading.

3. Begin rampant and unsubstantiated speculation about a power struggle within Apple among the potential successors to Jobs, including product czar Phil Schiller–who is giving the keynote–and COO Tim Cook. This utterly ignores the fact that you actually need more than one person to run a major corporation, even with His Digital Holiness in charge.

4. Result in a series of spurious reports of what cool new product the company will and will not release at the event, reports that BoomTown has calculated on my handy-dandy abacus are typically 83 percent wrong. Incredibly, the company always seems about to release something, because I seem to keep buying.

5. As Digital Daily’s John Paczkowski noted in a tweet just now: “Man, they must be chugging Mylanta by the gallon over at IDG corporate right now.”

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google