Beware the GOOG!
No surprises here. The trend in the November search share rankings is much like the trend in October rankings, which was much like the trend in September rankings–Google (GOOG) claiming still more market share.
According to the latest metrics from comScore (SCOR), Google’s share of the core U.S. search market increased to 63.5 percent in November, from 63.1 percent in October. Meanwhile, Yahoo’s (YHOO) share of the market declined to 20.4 percent from 20.5 percent,
Microsoft’s (MSFT) share slipped to 8.3 percent from 8.5 percent, and IAC’s (IACI) Ask.com share fell…. Well, why even bother with Ask, right?
With Google closing in on 70 percent market share, two things are increasingly clear:
- Search = natural monopoly business
- Google = search’s presiding monopolist