Happy Holidays From YouTube, NBC and MediaMemo

Yet more evidence that the line dividing the so-called “mainstream media” and the blog world is blurring beyond recognition: Here’s NBC’s “Today” show aping one of blogdom’s tried-and-true conventions–running a popular YouTube clip, then talking about it (apologies for the crummy embed: blame Iframe and user error).

Can you blame them? That lion is pretty cool. And, it turns out, MSNBC.com viewers like watching that story almost as much as YouTube viewers do: NBC’s site has generated 2.4 million views by talking about the clip, while the original YouTube clip has generated 3.2 million views, says Beet.TV. Happy holidays!