Peter Kafka

Recent Posts by Peter Kafka

Attention Wal-Mart Shoppers: Full-Priced iPhones on Sale Sunday

The iPhone’s long-rumored appearance at the world’s biggest retailer is about to become a reality: Wal-Mart will start selling Apple’s iconic handset starting Sunday, Dec. 28.

One rumor that has yet to materialize, though: A cheap version of the phone priced at $99. Instead, Wal-Mart (WMT) will sell the phones at about the same price that everyone else does–the black 8GB iPhone 3G model will go for $197 and the 16GB black or white model will be at $297.

What will this do for Apple’s (AAPL) iPhone sales? Dan Frommer at Silicon Alley Insider does the math:

If each Wal-Mart store gets an average 200 iPhones as inventory, that’s 500,000 iPhone shipments Apple can recognize this quarter. Even if each store gets an average 100 iPhones, that will nicely pad this quarter’s numbers. (And if for some reason Apple waits until next quarter to recognize the shipments, they’ll help during a seasonally slow March quarter.)”


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