Google: Weisel Sees Search Momentum Holding Up
Sifting through data from Web site ranking firm comScore (SCOR) about November’s search engine results, released last night, Thomas Weisel analyst Christa Quarles concludes that “Google (GOOG) continues to gain audience market share from its competitors and dominates the rankings globally while both Yahoo (YHOO) and Microsoft (MSFT) continue on a downward trend.”
Quarles did not alter any estimates or her price target or rating on Google.
The comScore “qSearch” International report gives traffic ranking for Web search sites overseas. It shows Google’s share of search increased by 1.6 percentage points in November, to 62.4 percent; Yahoo’s share of worldwide searches declined a quarter of a percentage point, to 8.3 percent; Microsoft’s share rose five percentage points to 1.9 percent, and Baidu’s (BIDU) was 11.4 percent, down about one percentage point. Globally, meaning, when you add in the U.S., Google was 61.9 percent of searches, up 1.5 percentage points.
