Here to Save Iceland, Start-Ups: Björk
- A very successful angel investor, who conveyed this logic to me this morning from the confines of a very, very nice Manhattan apartment (I’ve only seen views of Central Park like that from an airplane).
- Or Björk, the Icelandic sort-of popstar.
More info on the latter: Björk has announced the creation of a new venture fund, named…BJÖRK.
It is “intended for investors seeking investment opportunities in new venture creation and the business development of small companies with the objective of catalyzing the recovery of the Icelandic economy,” and will invest in companies “that create value through the uniqueness of Iceland’s nature and culture,” according to Audur Capital, an Icelandic financial services company that will manage the fund.
It’s not clear whether Björk has contributed anything to the fund beyond her name. Audur is putting up the initial seed investment of 100 million Icelandic kronur, which these days is the equivalent of $826,000. Audur describes itself thusly: “We are aware of risk and social responsibility, and we are unafraid to put feminine values into finance…. If you are looking for an investor or an advisor who can bring not just financial capital, but also emotional capital, we may be just your partner.”