And the Bragging Rights Go to Internet Retailers

January 2, 2009 at 4:07 pm PT

No retail category had a great Christmas, but e-commerce players have some reason to gloat over their brick-and-mortar counterparts: In certain key holiday categories, online sales outperformed offline retail sales, according to market research firm comScore (SCOR).

ComScore compared results from its research to data from MasterCard Advisors’ SpendingPulse, which is often used as an indicator of national retail sales. ComScore found that in categories such as apparel and consumer electronics, online sales fared better than offline. Online sales of apparel and related accessories grew four percent for the first 24 days of December versus the corresponding shopping days last year, for instance.

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Tagged with: comScore, Cristopher Lawton, Digits, e-commerce, frontpage, MasterCard Advisors’ Spending Pulse, online sales, Wall Street Journal

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