Intel's PC.com Site Steps Into Vegas Spotlight
Intel (INTC) has never been much associated with glitz. The chipmaker, after all, essentially sells high-tech widgets that few people think much about these days. But nearly everybody at times has a question or a complaint about PCs–the inspiration for an Intel-sponsored Web site that plans to add to the star power in Las Vegas next week.
The PC.com site, which posts articles and other resources to help computer owners and prospective buyers, was launched with very little promotion last year. Though it doesn’t go out of its way to hide the affiliation with Intel, it doesn’t exactly advertise it either–preferring to keep a bit of editorial distance from its deep-pocketed parent.