Intel's PC.com Site Steps Into Vegas Spotlight

January 2, 2009 at 11:01 am PT

Intel (INTC) has never been much associated with glitz. The chipmaker, after all, essentially sells high-tech widgets that few people think much about these days. But nearly everybody at times has a question or a complaint about PCs–the inspiration for an Intel-sponsored Web site that plans to add to the star power in Las Vegas next week.

The PC.com site, which posts articles and other resources to help computer owners and prospective buyers, was launched with very little promotion last year. Though it doesn’t go out of its way to hide the affiliation with Intel, it doesn’t exactly advertise it either–preferring to keep a bit of editorial distance from its deep-pocketed parent.

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Tagged with: chip-maker, Digits, Don Clark, frontpage, Intel, Las Vegas, Microsoft, Micrsoft, Midway Games, Mike Arrington, Mike Gunderloy, PC, Wall Street Journal, Web, widgets

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http://poweredbydmt.com Mark Light

Intel will be just one brand under the PC.com umbrella, most likely.

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