Apple's Last Macworld: Not With a Bang, but an Update to iWork
Analysts expecting Apple’s Macworld 2009 keynote to be light on revolutionary products or otherwise “modest” or “neutral” were not disappointed.
Well, they were disappointed, but they knew they were going to be disappointed going in, so it shouldn’t have come as a shock, right?
Said Robert Francello, head of equity trading for Apex Capital, “There were some innovative products, but no true blockbusters. People were bullish going into it, and now they’re kind of taking money off the table.”
Indeed, Apple shares closed down 1.65 percent today, a clear reflection of the lackluster announcements made this morning.
“[The] Macworld keynote was underwhelming as expected,” said Piper Jaffray analyst Gene Munster. “The lack of significant announcements adds clarity to Steve Jobs’ absence. We believe he remains the primary spokesman and active leader of Apple.”
Well, obviously. He did say as much yesterday, didn’t he? That being the case, perhaps there’s something to be read into the first song of the short Tony Bennett set that closed today’s event, “The Best is Yet to Come.” Apple (AAPL) didn’t uncrate the new iMacs or Mac minis that many expected of it this morning. Nor did it demo Snow Leopard, the next iteration of OS X. Perhaps it will in the months ahead, at its own event and on its own terms. And with Steve Jobs presiding, of course. The best is yet to come, right?
Macworld ’09 Keynote Coverage:
- Macworld ’09 LIVE
- Macworld ’09: All About the Mac, iLife ’09, Faces and Places
- Macworld ’09: iMovie ’09
- Macworld ’09: Garageband “Learn to Play,” “Artist Lessons”
- Macworld ’09: iWork ’09, iWork.com
- Macworld ’09: 17-inch MacBook Pro With 8-Hour Battery
- Macworld ’09: One Last Thing–DRM-Free iTunes Plus, 3G iTunes and Tony Bennett
- Macworld 2009: Live and in Living Color [PHOTO SLIDESHOW]