John Paczkowski

Recent Posts by John Paczkowski

Macworld ’09: iMovie ’09

iMovie 09

Next up on the Macworld agenda: iMovie. This Apple (AAPL) software has been given not just a refresh, but a full rewrite. We’ve added so much to iMovie this year, says Phil Schiller, that iMovie will be the consumer video editing software to have. And that may turn out to be so. Precision editing, drag and drop. Dynamic themes. Automatic stabilization. Animated travel maps. Randy Ubillos, Apple’s chief architect of video, takes the stage to demo the product.

He quickly demonstrates the optimization of a video clip, adjusting its audio, the angle of the video. It’s a very complex edit and he does it very, very simply. The video stabilization tool is, and I hate to sound like a fanboy here, mind-blowing at first look. It’s accurate and fast, and appears to be professional or near-professional in quality. Furthermore, these enhancements are for the most part being done in real time.

A set of new built-in animations, transitions and themes rounds out the application. All very slick.

iMovie 09


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google