Kara Swisher

Recent Posts by Kara Swisher

Video, Which Already Killed the Radio Star, Is the Killer App Online for 2009

BoomTown likes charts, so here are two recent ones from comScore and Nielsen about online video usage for November of 2008.

The pair have different results. But, overall, it’s up big time, year over year (40 percent!), as viewers have really started to up their time spent watching videos on the Web and also the number of videos they watch.

Google (GOOG) property YouTube ruled, no surprise, at 40.3 percent share of videos, according to comScore, with little competition.

The next largest is a dwarf in comparison–News Corp. (NWS) unit Fox Interactive Media at 3.5 percent. (News Corp is the owner of this Web site.)

You can yammer all you like about cloud computing, but online video and its monetization is going to be the big story for 2009, because it is exactly where the audience is going.

Here are the charts (click on the images to make them larger).

And below the charts is the music video of the classic Buggles hit, “Video Killed the Radio Star”:

November 2008 comScore

November 2008 Nielsen

Buggles


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald