John Paczkowski

Recent Posts by John Paczkowski

What the Hell’s Going On With Sun?


Who said the M&A market is dead? Sun Microsystems said this morning that it has acquired Q-layer, a company that automates cloud computing deployments. A noteworthy move for Sun (JAVA), which has been refocusing its attention on the cloud computing space–or trying to, anyway. Presumably, the company has been preoccupied with other matters these past few months–like “aligning its massive and struggling hardware business with the global economic climate” and aligning 18 percent of its workforce with unemployment benefits.

Sun shares are trading up on the news. That said, they’ve been trading higher for a few days now, inexplicably up about 20 percent versus Nasdaq, which isn’t doing nearly as well.

Odd, that, isn’t it?


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web