CEA CEO on Economy: We Can Rebuild It. We Have the Technology…

“We are the industry that will breath life into the economy.” This according to Consumer Electronics Association President and CEO Gary Shapiro, who at CES this morning proclaimed the consumer electronics sector as some sort of financial Viagra for the worst economy since the Great Depression.

“Innovation is the best medicine to end economic stagnation,” Shapiro said. Well, if that’s the case, perhaps we need to up the prescription a bit. Because for 2009, the CEA is projecting a 0.6 percent drop in revenue–if all goes well. Things should be better in 2010, which, according to Shapiro, will herald a return to growth in the industry. Again, if all goes well. Says Shapiro, “Innovation is the moon that will cause the economic tide to blossom.”

Innovation is the moon that will cause the economic tide to blossom.

And rising on that economic tide, a million little remote-control boats, each with a little corporate logo and a diminutive CEO. And all of them, to a one, sailing forth into a new dawn of profitability. A profitability brought forth by growing unit sales, which are the sun, its every ray a glorious new revenue stream refracted in the glistening waves.