Dell Says We Will Fall in Love With Adamo

Dell (DELL) called a bunch of reporters to a room at the Palms hotel in Las Vegas and gave them a sneak peek at a widely rumored laptop called Adamo. It was literally just a peek; the stylish, thin notebook PC was held up briefly by a stylish, thin fashion model who goes by the single name Hollis. A small mob of photographers was allowed to snap away for a minute or two, and then the Adamo was hustled out of the room.

The company gave very few details about the device, which it vowed to ship in the first half of the year and appears to be positioned as a Dell equivalent to Apple’s (AAPL) MacBook Air. Adamo will “be the new luxury franchise in the Dell brand lineup,” says Michael Tatelman, vice president and general manager for sales and marketing in the company’s consumer group.

Adamo means “to fall in love with,” Tatelman says, predicting that consumers will do just that when they see the precision craftsmanship of the product. No pricing was given.

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