December Search Rankings: Same as They Ever Were
No surprises here: December’s search rankings were much like the search rankings of the 11 months prior.
Google’s share of the market: large. Everyone else’s: substantially less so.
According to the latest search metrics from comScore (SCOR), Google’s (GOOG) share of the U.S. search market held steady at 63.5 percent in December, unchanged from November. The company handled 11.2 billion search queries during the month, up four percent versus November.
And what of Google’s so-called rivals? Yahoo’s (YHOO) share of the search market rose to 20.5 percent in December from 20.4 percent in November, and Microsoft’s (MSFT) December share held steady at 8.3 percent. Ask.com was the lone decliner, falling to 3.9 percent from a November share of four percent.
Tune in next month for more of the same…
[Image Credit: Google Blogoscoped]