Peter Kafka

Recent Posts by Peter Kafka

How to Slow Google: Get Barack Obama to Speak

There was only one force powerful enough to dampen the Internet’s hunger for all things Obama yesterday: Barack Obama himself.

Of course.

Check out the chart below, via the “Official Google Blog,” which shows the overall volume of queries at the search engine giant yesterday.

That valley in the middle of the graph? That’s the period when Obama actually spoke during his inauguration ceremony, starting a little after noon Eastern time. That’s one powerful speech.

[Image Credit: Jef Poskanzer]


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I break down a product the same way I break down a character I’m going to play. I try to get inside the mind of that person — the user, the consumer — and figure out why they’re doing something and what they want from it.

— Ashton Kutcher’s investing philosophy