Kara Swisher

Recent Posts by Kara Swisher

Miss Yahoogle? Try a Brown Bag Lunch on the Topic Today!

Today, for interested lawyers, the American Bar Association is hosting a “brown bag” lunch and discussion in Washington, D.C. on the now-scuttled Google/Yahoo deal.

Ominously titled: THE GOOGLE/YAHOO! AGREEMENT AND ITS IMPLICATIONS FOR FUTURE ANTITRUST ENFORCEMENT IN ONLINE ADVERTISING, the event will be held at noon until 1:30 pm EST at the law offices of Cadwalader, Wickersham & Taft at 1201 F Street NW. (Cadwalader worked for Microsoft on its failed Yahoo bid, by the way.)

Still, the gathering could not come at a more perfect time, given that comScore’s 2008 Digital Year In Review report, released yesterday, showed the power of Google (GOOG) at an all-time high, no matter how much Yahoo-chasing, lawyer-rattling and lobbying Microsoft (MSFT) has done.

According to Digital Daily’s John Paczkowski:

“Google began the year claiming 58.5 percent of all search queries and ended it with 63.5 percent. Moreover, of the 137 billion search queries conducted in the states last year, 85 billion were handled by Google. That means Google claimed nearly 90 percent of the total growth in search query volume for the year.”

In addition, Google was ranked as the top U.S. Internet property for 2008 and its influence even outpaced Internet growth. The U.S. Internet population grew four percent in 2008, while Google sites, such as the flagship Google, YouTube and Blogger, grew 12 percent.

Yahoo (YHOO) and Microsoft have both lagged far behind in the search market.

BoomTown’s translation of those scary-Google stats: The Justice Department Lawyer–Antitrust Division–Employment Act of, say, 2015.

Here’s the description of the event, so those lawyers can be ready when that particular rapture–for Microsoft, at least–takes place:

When Google and Yahoo! abandoned their proposed agreement last November, the Justice Department issued a statement identifying relevant antitrust markets and addressing the likelihood of anticompetitive effects.

Post Google/Yahoo!, the intersection of antitrust law, economics and online advertising technology continues to raise fascinating questions about how to analyze competition in this dynamic industry. During this round table, a distinguished panel will discuss the investigation and its implications for future antitrust enforcement in online advertising.

Participants will include: Aaron Hoag (Department of Justice Antitrust Division), David Gelfand (Cleary Gottlieb Steen & Hamilton LLP), Michael Weiner (Skadden, Arps, Slate, Meagher & Flom LLP), Marius Schwartz (Georgetown University & Bates White) and Jonathan Kanter (Cadwalader, Wickersham & Taft LLP). The program will be moderated by Paul Cuomo (Howrey LLP).

The round table portion of the program will last approximately 1 hour and will be followed by Q&A. There is no charge for brown bag programs.

To RSVP, please e-mail Dawn Carlucci at dawn.carlucci@cwt.com and indicate whether you plan to attend in person or by phone. A dial-in number for the program will be e-mailed to participants attending by phone in advance to the e-mail address provided. If you have any questions please contact Diane Odom at (312) 988-5702 (odomd@staff.abanet.org).

Recordings of this Brown Bag Program will be posted on the Section’s website Members Only area and are downloadable in an MP3 format, free of charge, at http://www.abanet.org/antitrust/at-bb/bb-audio.shtml.

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