Kara Swisher

Recent Posts by Kara Swisher

MicroHoo, One Year Later: The More Things Change…

It was exactly one year ago today that Microsoft CEO Steve Ballmer called Yahoo co-founder and then-CEO Jerry Yang and told him he was going to make an unwelcome public bid to buy Yahoo for $44.6 billion, or $31 a share in order to turbocharge Microsoft’s Internet business.

Today, Yahoo (YHOO) shares are hovering at about $12 a share, with the company’s valuation at about $16.3 billion–and Microsoft (MSFT) is still in need of a jump.

I think that just about sums it up!

But if not, here are 10 BoomTown posts over the last year about the pair’s epic failure, oops, fight, you can peruse to take a trip down memory lane:

1.) 2/4/08: Where in the World Is Jerry Yang?

2.) 2/14/08: Are Microsoft’s Boots Made for Walking Away From ‘Hoo?

3.) 4/17/08: MicroHoo: Yahoo and Google Play House

4.) 5/5/08: MicroHoo: The Odd Couple Meetings Led Nowhere

5.) 5/23/08 MicroHoo: The Gates Factor

6.) 7/15/08: Kara Visits the Senate Hearings on the Yahoo-Google Ad Search Deal

7.) 8/4/08: Yahoo Shareholder Vote Number-Crunching–Whither Cap Re’s No Vote?

8.) 11/5/08 Google Dumps Yahoo, Which Should Come as a Shock Only to Yahoo

9.) 11/17/08: Yahoo’s Jerry Yang to Step Down, as a Search for New CEO Commences

10.) 1/7/2009: New Prospect for Yahoo CEO: Carol Bartz


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald