Peter Kafka

Recent Posts by Peter Kafka

How to Help The New York Times: Better Ads for The New York Times

This parody will make the most sense to people who live on the East Coast, where a long-running series of TV ads from the New York Times has been burned into our brains. But everyone should get the gist.

I wasn’t sure this was weighty enough for MediaMemo readers, but the peanut gallery (i.e., my friends) on Facebook and Twitter disagree. So here you go:

Oddly, I can’t find any of the Times’s actual ads for its “Weekender” offer floating around YouTube. Which should say something, since everything is on YouTube, right?

But here’s yet another parody, sort of, of the “Weekender” ad:

And here’s one of the Times’s actual ads, circa 2003:


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I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo