QOTD

We simply have to suffer a little, go down in market share and mind-share. It’s like Ali v Foreman–go eight or nine rounds and let him punch himself out. We’re still standing, we’re still profitable and there’s a lot of fight in us. I don’t say we will land a knockout blow, but we’re there and we’re fighting.”

– David Reeves, president of Sony Computer Entertainment Europe, on always placing third in a race of three