For Those of You Just Joining Us: A Lot of People Use Google
A new survey by Forrester Research suggests that there’s still room in the search market for a Google killer. Brand loyalty there is apparently quite low, although you wouldn’t know it from the industry’s monthly search engine rankings, which consistently show Google (GOOG) holding the lion’s share of the market.
According to Nielsen Online’s January 2009 U.S. search engine rankings, 9.4 billion queries were submitted to search engines during the month, an estimated 5.9 billion of them to Google. That means the company captured 62.8 percent of all search queries conducted during that time, enjoying 40.8 percent year-over-year growth. Meanwhile, Yahoo (YHOO) captured just 16.2 percent of the U.S. search market in January, posting 8.7 percent year-over-year growth. Windows Live managed an 11.2 percent share with 18.3 percent year-over-year growth.