Rep. Boucher Calls for Internet Ad Regulation

February 13, 2009 at 2:35 pm PT

In an interview Friday, Rep. Rick Boucher, (D-Va.) called for Congress to take a tougher stance in regulating online ad-targeting, despite the FTC’s endorsement of industry self-regulation.

“I am coming to believe (industry self-regulation) is not sufficient,” said Rep. Boucher, chairman of the House subcommittee on communications, technology and the Internet. He noted that there is a need for a set of laws that dictate parameters for how companies collect, share and use online data about their consumers.

In its report, released Thursday, the FTC laid out a number of principles to guide practices for online behavioral targeting, in which a company tracks consumers’ online activities, such as the searches they perform and the Web sites they visit.

Read the rest of this post

Tagged with: ad targeting, behavioral targeting, congress, Digits, Emily Steel, frontpage, FTC, HOuse Subcommittee on Communications, online data, parameters, Rep. Rick Boucher, searches, Technology and the Internet, The Wall Street Journal, Web sites

comments so far. Add yours.

Must-Reads from other Web sites

“You Get On The Internet And Pretty Soon You’re Drunk”: The Orthodox At Citi Field

Sean Patrick Cooper, Contributor, The Awl

Meet the tireless entrepreneur who squatted at AOL

Daniel Terdiman, Senior writer, CNET

Mark Zuckerberg’s unpleasant new life

Felix Salmon, Finance blogger, Reuters

Anyone can do it. Data journalism is the new punk

Simon Rogers, News editor, the Guardian

Fashion World Mulls Facebook IPO’s Impact

Rachel Strugatz, Editor, Women’s Wear Daily

The Unabomber’s Pen Pal

Jeffrey R. Young, Senior editor, Chronicle of Higher Education

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Voices is edited by Beth Callaghan.