Peter Kafka

Recent Posts by Peter Kafka

Twitter Hype of the Day: Nightline Explains “Tweeting”

twitter-nightlineHey! Have you heard of Twitter?

OK. But remember that most of the world actually hasn’t heard of, let alone used, the service. So exposure like this “Nightline” episode, which aired last night and reached millions of people, means… something.

My favorite bit comes right at the beginning, when host Martin Bashir asks, “What is it? Well, I don’t really know, because I don’t do it.” (By the way, a note to ABC News: You guys gotta make your video embeddable).

And while we’re on the topic of Twitter hype, here’s my question for proponents of the “Twitter is the next Google/YouTube/whatever” meme. I certainly think that the service could be a big deal (maybe). But can you explain how it reaches the critical mass of a Google (GOOG) or YouTube?

Because everyone looks for something. And just about everyone wants to watch a video of something. But people who want to broadcast their thoughts or actions to the rest of the world–that’s always going to be a subset of the general population, right?

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus