Kara Swisher

Recent Posts by Kara Swisher

Cisco: The Comic Book?


On the eve of the debut of the much anticipated “Watchmen” movie from Warner Bros., Cisco seems to be getting into the superhero game, with an unusual marketing effort that uses sophisticated comic book characters to highlight its line of security products.

More like Nerdmen! Except with more muscles and cooler outfits!

On a new Web site that is now up, for a series called “The Realm,” Cisco (CSCO) seems to have gotten some cool original work from well-known Marvel Comics illustrator Mike Mayhew.

The characters are all apparently linked to real-life Cisco engineers, as well as its products, but it is being pushed as entertainment.


The first “episode,” titled “Déjà Vu,” is now up, with more to come, the site promises, as freaky music plays in the background. It is done as a video version of a comic book.

The plot so far: “Botnet attacks in The Realm are on the rise, and Jux discovered they are after Synocorp employees. Trace, the defender brought to life in The Realm through solutions built by Engineer Roberts, fended off the bots in time to save the identity of the latest target. Can the defenders stop the threats from infiltrating Synocorp offices? Find out in episode 2.”

Not quite “The Dark Knight,” but not bad so far.

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work