Kara Swisher

Recent Posts by Kara Swisher

Cisco: The Comic Book?

wallpaper1_320x480_iphone

On the eve of the debut of the much anticipated “Watchmen” movie from Warner Bros., Cisco seems to be getting into the superhero game, with an unusual marketing effort that uses sophisticated comic book characters to highlight its line of security products.

More like Nerdmen! Except with more muscles and cooler outfits!

On a new Web site that is now up, for a series called “The Realm,” Cisco (CSCO) seems to have gotten some cool original work from well-known Marvel Comics illustrator Mike Mayhew.

The characters are all apparently linked to real-life Cisco engineers, as well as its products, but it is being pushed as entertainment.

wallpaper10_320x480_iphone

The first “episode,” titled “Déjà Vu,” is now up, with more to come, the site promises, as freaky music plays in the background. It is done as a video version of a comic book.

The plot so far: “Botnet attacks in The Realm are on the rise, and Jux discovered they are after Synocorp employees. Trace, the defender brought to life in The Realm through solutions built by Engineer Roberts, fended off the bots in time to save the identity of the latest target. Can the defenders stop the threats from infiltrating Synocorp offices? Find out in episode 2.”

Not quite “The Dark Knight,” but not bad so far.


Latest Video

View all videos »

Search »

When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post