John Paczkowski

Recent Posts by John Paczkowski

Loss Leader Not in Apple's Vocabulary

apple-new-logo-lg1jpgThis year will see one of the worst slumps in the PC industry ever. But as grim as things may get, they will perhaps not be so bad for Apple. According to TBR analyst Ezra Gottheil, the company has so far avoided the “permanent and structural” collapse of overall average selling prices for PCs and the related decline in revenue. In the fourth quarter of 2008, for example, there was a 13 percent drop in the average selling price for PCs and an 18 percent decline in PC revenue. Yet Apple’s ASP held relatively steady. “Apple’s a special case in that not only are its ASPs much higher than the others, but also they have been amazingly flat over the eight years of data that I have, while the others have showed a steady erosion,” Gottheil explained. “The differences have only gotten wider over the years.”

And that bodes well for Apple (AAPL). Because while its sales might be slowing along with the rest of the industry (though not nearly as badly; the company’s unit sales rose only nine percent in the December quarter, down from a 44 percent increase in the year prior), its price points and profit margins are holding nice and steady.

Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

Latest Video

View all videos »

Search »

I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik