John Paczkowski

Recent Posts by John Paczkowski

adCenter Analytics: Beta Off Dead

Poor adCenter Analytics. Never even made it out of beta. Microsoft (MSFT) today announced plans to scuttle the Web publishing metrics service, which was being developed as a rival to Google Analytics. Scheduled to shut down on Dec. 31, it will never go head to head with the search behemoth’s offering now. The company announced its decision in a post to the adCenter Analytics blog. “You’ve helped us work towards making an informed decision about building a general Web analytics solution, and despite the end of life plan, the beta was very much a success,” the adCenter Analytics team said in its blog post. “It enabled us to confidently determine that we can be of most value to advertisers and publishers by offering a tailored solution that meets more specialized needs.”

Just why Microsoft made that determination is unclear. What could have possibly happened to make it not just abandon adCenter Analytics, but to refer clients to rival services, including Google Analytics?


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work