Peter Kafka

Recent Posts by Peter Kafka

Another Twitter Ad: AT&T Sponsors “March Tweetness”

marchtweetnessEarlier this week, Twitter started rolling out its first ad experiment–an “ExecTweet” page, sponsored by Microsoft (MSFT). Here’s the next one–a “March Tweetness” page, sponsored by AT&T (T).

Everything about the newest ad gambit is parallel to the earlier one: It’s run via Web ad agency/network Federated Media, and consists of a page that Twitter endorses and will promote on its site.

And just like the ExecTweet page, most Twitter users won’t see Twitter’s promotions since most Twitter usage happens away from And just like ExecTweets, March Tweetness is a collection of themed Tweets that you could find on your own, using Twitter’s handy search function, which it paid $15 million for last year.

But this one looks marginally more useful to me: Unlike ExecTweets, there is a rhyme and reason to collecting Tweets tied to specific events–in this case, different games during college basketball’s March Madness tournament. One of Twitter’s most compelling features, after all, is its ability to deliver snippets of thoughts, in real time, so I could see people actually using this one.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik