At Gaming Conference, Talk of Growth
While much of the tech sector has fallen on hard times during the recession, the videogame industry has thrived, as penny-pinching consumers look for lower-cost entertainment. Why go out when a family of four can buy a videogame and get 50 hours of entertainment out of it?
And so the industry gathered in San Francisco for the annual Game Developers Conference to rally its troops. While the PC industry is expecting its second consecutive year of negative unit sales growth, much of the talk at the conference was of 5 to 10 percent annual industry growth, and of the prospects for another record-setter in 2010.
Nintendo was particularly buoyant at the show, where it introduced an Internet-enabled version of its portable DS player that will sell for $169, and announced its 50 millionth Wii shipment.
How’s this for confidence? Nintendo Of America President Reggie Fils-Aimé in an interview ruled out any potential for Nintendo to lower the price of its motion-controlled Wii game console this year. “Why would we?” he said.