Electronics Industry Group Calls California TV Proposal Inefficient

Just how much power TVs should use has become a matter of growing debate between the California Energy Commission and the consumer electronics industry.

Next week, the Consumer Electronics Association is coming out with a new study in a salvo against the CEC over proposed rules for specific energy standards for TVs sold in California. Under the CEC’s proposed rules, 42-inch TVs sold in California must consume 183 watts or less by 2011, dropping to 115.5 watts by 2013. The CEC says it’s trying to make TVs more efficient to save the state and consumers money.

But the CEA’s new study, which the industry group commissioned earlier this year from consulting services firm Resolution Economics LLC in Los Angeles, tries to debunk some of the CEC’s reasoning for the new rules.

Doug Johnson, the CEA’s senior director of technology policy and international affairs, says consumers won’t save any money under the proposed rules and will end up paying more for TVs if the rules go into effect. The study notes that TV makers currently charge more for TVs that currently meet the government’s Energy Star standard, which is given to those products that meet strict energy efficient guidelines set by the Environmental Protection Agency and the U.S. Department of Energy.

Read the rest of this post


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »