Web 2.0 Expo: Digg Says Sharing Is Caring

According to Bob Buch, vice president of business development at Digg, sharing is caring. Or at least it is when it comes to being a successful Web publisher.

In a Wednesday presentation at the Web 2.0 Expo in San Francisco, he advised content providers to harness the power of social-networking sites and use “share” buttons (such as Digg’s, of course) to optimize Web traffic.

If you love something–and in this case, it’s lots of page views–you should set it free, he said. The users you send to Digg or other social news sites will reward you with plentiful hits.

“One Digg is worth a lot of users coming back,” Mr. Buch said.

He recommended hiring social-networking experts to help use sites like Facebook and Twitter to increase Web traffic. “If you don’t know what an ROFLCopter is, I would recommend going to your local high school and hiring somebody who does know what that means,” he quipped.

Read the rest of this post


Must-Reads from other Websites

Panos Mourdoukoutas

Why Apple Should Buy China’s Xiaomi

Paul Graham

What I Didn’t Say

Benjamin Bratton

We Need to Talk About TED

Mat Honan

I, Glasshole: My Year With Google Glass

Chris Ware

All Together Now

Corey S. Powell and Laurie Gwen Shapiro

The Sculpture on the Moon

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Read more »