Web 2.0 Expo: Digg Says Sharing Is Caring

According to Bob Buch, vice president of business development at Digg, sharing is caring. Or at least it is when it comes to being a successful Web publisher.

In a Wednesday presentation at the Web 2.0 Expo in San Francisco, he advised content providers to harness the power of social-networking sites and use “share” buttons (such as Digg’s, of course) to optimize Web traffic.

If you love something–and in this case, it’s lots of page views–you should set it free, he said. The users you send to Digg or other social news sites will reward you with plentiful hits.

“One Digg is worth a lot of users coming back,” Mr. Buch said.

He recommended hiring social-networking experts to help use sites like Facebook and Twitter to increase Web traffic. “If you don’t know what an ROFLCopter is, I would recommend going to your local high school and hiring somebody who does know what that means,” he quipped.

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