Web 2.0 Expo: An “American Idol” for Start-Ups

During the “Launch Pad” session, five start-ups took a grilling from developers, journalists and venture capitalists, then faced a crowd vote at the Web 2.0 Expo’s version of “American Idol.”

As attendees texted their votes, moderator John Battelle, founder of Federated Media Publishing, jokingly asked: “Want to have a dance-off?”

None were necessary. The techies in attendance were starry-eyed for all things mobile, picking Nitobi’s PhoneGap, an open-source tool for building mobile apps, as the People’s Choice winner. Life-tracking site zeaLOG was a close second.

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Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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