Recommended by One in Ten Doctors: The iPhone
When Apple (AAPL) first started promoting applications for the iPhone, CEO Steve Jobs touted physician reference guides and other medical programs as an important category of software for the device. At least a tenth of the doctors in the U.S. concur with that view. Epocrates Inc., one of the big publishers of mobile electronic medical guides, estimates that 10 percent of physicians in the U.S. are actively using some version of Epocrates software for the iPhone. The company says there are 75,000 doctors that have installed an Epocrates application on their iPhone or iPod touch and synchronized it to get fresh medical content within the last six months.
