Recommended by One in Ten Doctors: The iPhone

April 7, 2009 at 6:21 am PT

When Apple (AAPL) first started promoting applications for the iPhone, CEO Steve Jobs touted physician reference guides and other medical programs as an important category of software for the device. At least a tenth of the doctors in the U.S. concur with that view. Epocrates Inc., one of the big publishers of mobile electronic medical guides, estimates that 10 percent of physicians in the U.S. are actively using some version of Epocrates software for the iPhone. The company says there are 75,000 doctors that have installed an Epocrates application on their iPhone or iPod touch and synchronized it to get fresh medical content within the last six months.

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Tagged with: Apple, application, content, doctor, electronic, Epocrates, frontpage, iPhone, iPod touch, medical, Nick Wingfield, physician, program, reference guide, software, Steve Jobs, Wall Street Journal

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http://www.thenetworkgarden.com Mark Sigal

Impressive to be sure, but consider this. When the 3.0 version of iPhone OS ships mid-year, third party medical device accessory makers will be able to roll out hardware-software offerings that harness the full power of the iPhone/iPod touch to measure/capture health data, intelligently manage that data and composite it effortlessly against a pool of patients segmented by age, demographic, health status and the like. Imagine a national health census, something that I blogged about in:

PC 1.0, iPhone 3.0 and the Woz: Everything Old is New (http://bit.ly/7hLJY)

EXCERPT: Soon, a medical device manufacturer can build a blood pressure gauge accessory and associated software application that plugs into your iPhone or iPod touch and tracks your blood pressure over time, comparing it to a network of people with similar age/body/health types to give you a relative Wellness Score and underlying data in real time.

Check it out if interested.

Mark

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