Kara Swisher

Recent Posts by Kara Swisher

Ellis Gets Sales Promotion at AOL's Platform-A

ellis_mark_2007

More moving of the chairs at AOL’s Platform-A.

The Time Warner (TWX) online unit will announce today that Mark Ellis has been promoted to EVP of sales at the advertising division.

He will lead Platform-A’s digital ad sales, sources said, including premium efforts at AOL’s MediaGlow content unit and for its third-party ad network.

It is all part of extensive management reorganization being done by Platform-A President Greg Coleman, former sales head at Yahoo (YHOO).

New CEO and Chairman Tim Armstrong started yesterday and told staff in a memo that even more change was coming, as part of a 100-day effort to evaluate how to revive the online company.

Ellis has been at AOL for a while, most recently as SVP of vertical and product sales. Previously, he worked at sports marketing company IMG, at Quokka Sports, a sports Web site and at Time Inc. as publisher of Time Inc. New Media.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald