Is a Crackdown Looming for Parenting Blogs?

A number of Juggle readers are parent-bloggers themselves–and many of you read mom- or dad-blogs regularly. In many cases, parent-bloggers review products, such as diapers, toys and baby gear, and often receive free samples or services from companies hoping to see their wares get real parents’ seal of approval.

But things may be changing in the blogosphere, as the Federal Trade Commission considers whether to impose new rules for parent-bloggers. The FTC is weighing whether these informal endorsements should be considered paid advertisements if the blogger receives any quid pro quo from the manufacturer, either in the form of free goods or money.

The news is making a lot of parent-bloggers nervous. A number of parents have turned to blogging as a way to earn income or get free products during these tough times. But the FTC is concerned that the manufacturer-blogger relationships may not be transparent to readers.

Read the rest of this post on the original site


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Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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