Peter Kafka

Recent Posts by Peter Kafka

Newspapers Desperately Burnish Traffic Stats

Earlier this week, the New York Times (NYT) reported that online ad revenue had shrunk 6.1 percent in the last quarter. Today, newspaper publisher McClatchy Company (MNI), which publishes regional papers like the Sacramento Bee and the Kansas City Star, said Web ads were down 4.7 percent in the same period.

So please bear those numbers in mind when you read about the newspaper industry’s trade group boasting about its online traffic increasing 10 percent in the last quarter. Nothing wrong with that, of course. But the old conventional wisdom used to be: Online ads are growing, but not fast enough to offset disappearing print dollars. Now we can’t even say that.

Click table to enlarge:
newspaper-growth-stats


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik