What's Your iPhone App Attention Span?
Greystripe, an ad network for mobile applications and games, has a new report showing how consumers are using free iPhone applications.
Among the interesting findings:
- People use free apps an average of 20 times before getting bored and looking for something else.
- The average time they spend using/playing with the apps is 9.6 minutes.
- So-called “tailgate” ads, which are short flash videos or games users interact with before an app launches, are keeping people’s attention for about 22 seconds–a positive development in the fledgling mobile ad space.