Will 'World of Fight' Challenge 'World of Warcraft'?

April 29, 2009 at 8:32 am PT

Is a battle brewing in China over “World of Warcraft?”

Last week, the Web site wofchina.com went online, advertising a familiar-sounding game called “World of Fight.”

“WoF (World of Fight), a new game by The9 Ltd., is soon to come,” the page reads. Web site registration data confirm the site is owned by The9 (NCTY).

Casual viewers might be forgiven for mistaking it for the Web site for “World of Warcraft,” the popular U.S.-based online sword-and-monsters game that keeps hundreds of thousands of Chinese players in the country’s Internet cafes awake into the wee hours of the night. Its Web site address is similar to WoW’s wowchina.com. The layout looks similar too.

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Tagged with: advertising, China, China Journal, digital, frontpage, Internet, Internet cafes, Juliet Ye, software, The Wall Street Journal, The9 Ltd., Web, WoF, World of Fight, World of Warcraft

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