John Paczkowski

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Analyst: "The Pre Is DOA"

pre_doa2Here’s the flip side of reports that Palm plans to deliberately keep supplies of the Pre artificially low to foster the perception of a shortage and spur demand: There will be a shortage, but it won’t be deliberate or artificial.

Collins Stewart analyst Ashok Kumar claims that his supply chain checks indicate that Palm has “drastically reduced its production orders” for the Pre. Kumar says “multiple hardware and software issues” have forced Palm’s hand here and that he doesn’t expect the company to meet its expected goal of one million units shipped in the second half of 2009. He even goes so far as to describe that figure as “highly unrealistic.”

And that’s only the beginning of the company’s troubles, says Kumar, who was apparently wronged by Palm (PALM) in some previous life. It may face significant carrier issues as well: “Sprint is the only major carrier that has signed on to sponsor the Pre platform. Sprint, which has only a third of the subscriber base of either AT&T or Verizon, has been losing customers due to structural problems,” he writes. “In our opinion, it is highly unlikely customers of AT&T or Verizon will switch to Sprint. Across the pond, carriers are taking a wait and see attitude given the high platform cost and lack of conviction on sell through. If Sprint does not match or beat AT&T’s subsidized iPhone price of $199, which translates to a subsidy in excess of $200, the Pre is DOA.”

A decidedly more jaundiced view of the Palm’s position than we’ve been hearing. That said, it’s best considered with at least a portion of the skepticism it brings to the Pre’s prospects. Certainly, supply chain checks don’t always provide the most reliable data. And the Pre is generating quite a bit of interest in advance of its forthcoming launch–whenever that is.


comments so far. Add yours.

  • Uwe Rueckeshaeuser

    I would not read too much into supply chain checks either. There are certainly more severe issues:
    - The Palm CEO indicated during CES that they consider the Pre to be a better product than the iPhone and that they target a higher price. With refurb iPhone 3Gs selling for next to nothing and the new model coming out soon, they should not even try that.
    - The Apple App Store has an enormous head start, so far the Pre has no real SDK, and in how far it will support e.g. games with demanding graphics is completely unknown. The Pre does not target business users, and without competitive gaming, they will not attract young buyers either.
    - The state of the device, battery life and build quality are unknown. Some of the demos given only one month ago were indicating a pretty rough state (general performance and e.g. the media player applications were not even close to what the original 2.5G iPhone could do 2 years ago).
    - They are running out of time and money.
    - The Pre is all about Web 2.0 and its services. There is less emphasis on native applications and enterprise support than on the iPhone and RIM devices. More and more network providers try to capitalize on excluding certain services from the data allowance (VoIP, IM, media streaming, video chat)… they have picked a pretty byzantine battleground there…

  • http://blog.macb.net Mac Beach

    I have bugged their offices:

    Marketing exec: We’ve got to get this thing out there now and it has to be spectacular. And NOW you’re telling me it hardly works in a real world environment?!!!!

    Product manager: I’ve BEEN telling you that for months. Have you checked your e-mail lately? Been too busy with the trade shows? Why didn’t you respond to my voice-mail about your latest press release?

    and so on.

  • Sam Harrison

    has anyone contacted scott adams at dilbert? this is one for the strip

  • http://allthingsd.com/ Michael Long

    Sorry, but I don’t get what “multiple hardware and software issues” have to do with “drastically reducing its production orders”?

    If one is ready to ship then they’re all ready to ship. And if there are problems then they need to not ship ANY until the darn thing is ready.

    As is, it sounds to me like a deliberately leaked rationalization for cutting orders and as such ensuring an early sell-out.

  • David Owens

    sorry-was that Ashok Kumar or Ashton Kutcher? and does it matter?

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