John Paczkowski

Recent Posts by John Paczkowski

Intel Outside

intel_ad“Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand–as if it wasn’t ubiquitous enough already. And so, beginning this week we’ll see Intel ads in a variety of media–including a giant digital billboard in New York’s Times Square–touting Intel (INTC) as a driving force in innovation.

Gone are the days of the silly clock-speed race, the megahertz myth, “performance per watt” war and the great AMD (AMD)-Intel dual-core PR shootout. Now Intel wants us all to know that while it’s still “inside” our PCs, it’s outside them in a variety of other ways as well. “Many people take for granted what we as a company helped drive,” Intel spokesman David Dickstein told MarketWatch. “We’re hoping that we’re not just known as a microprocessor company, but as a move-society-by-quantum-leaps company.”


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

Latest Video

View all videos »

Search »

Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”