John Paczkowski

Recent Posts by John Paczkowski

Intel Outside

intel_ad“Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand–as if it wasn’t ubiquitous enough already. And so, beginning this week we’ll see Intel ads in a variety of media–including a giant digital billboard in New York’s Times Square–touting Intel (INTC) as a driving force in innovation.

Gone are the days of the silly clock-speed race, the megahertz myth, “performance per watt” war and the great AMD (AMD)-Intel dual-core PR shootout. Now Intel wants us all to know that while it’s still “inside” our PCs, it’s outside them in a variety of other ways as well. “Many people take for granted what we as a company helped drive,” Intel spokesman David Dickstein told MarketWatch. “We’re hoping that we’re not just known as a microprocessor company, but as a move-society-by-quantum-leaps company.”


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik