Intel Outside

“Sponsors of Tomorrow” is the new “Intel Inside.” The chipmaker is gearing up to launch a massive new advertising campaign, and that slogan is to be its anchor. Its purpose: to make us all more familiar with the Intel brand–as if it wasn’t ubiquitous enough already. And so, beginning this week we’ll see Intel ads in a variety of media–including a giant digital billboard in New York’s Times Square–touting Intel (INTC) as a driving force in innovation.

Gone are the days of the silly clock-speed race, the megahertz myth, “performance per watt” war and the great AMD (AMD)-Intel dual-core PR shootout. Now Intel wants us all to know that while it’s still “inside” our PCs, it’s outside them in a variety of other ways as well. “Many people take for granted what we as a company helped drive,” Intel spokesman David Dickstein told MarketWatch. “We’re hoping that we’re not just known as a microprocessor company, but as a move-society-by-quantum-leaps company.”