Intel Jokes About its Own Culture in New Ads

There are some novel techie elements to Intel’s (INTC) new “Sponsors of Tomorrow” ad campaign, which the Journal covered in an article Tuesday. For example, next Monday a digital billboard in Times Square will display messages from texters at the New York intersection and those in other locations, including Berlin, Los Angeles, San Francisco and Miami, where other digital storefront displays will be “linked for a multi-site, international texting experience,” as the company puts it.

But the real experiment will be to see if consumers warm to Intel’s attempts to make light about its own culture.

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