Xerox Launches Revolutionary Color Printer

Many companies restrict the use of color printers because of high costs–up to eight cents a page, compared to a penny a page for black and white. Xerox (XRX) hopes to loosen up the color pursestrings with a new $20,000 printer that is says will sharply cut those costs.

Xerox says printing color using the new machine, which uses a proprietary “solid ink” technology, will be up to 62 percent cheaper than the price of current laser prints. Robert Palmer, an analyst with InfoTrends, a market research firm in Weymouth, Mass., said in a research report that the new product “could have a major impact on the office imaging landscape,” due to its pricing.

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