The Real-Time Local News

Impending hurricanes and missing children make the local news, but what about smaller incidents–like senior citizens who wander from their care facility or nearby traffic accidents–that residents still want to know about?

Nixle, a San Francisco community-information startup, has developed a notification system for authorities that lets them alert people in their community by text or email. A police officer can quickly tell local subscribers, for example, if a bank robbery suspect is on the loose.

People shop online and send emails instantaneously, said Nixle CEO Craig Mitnick, who has worked as a prosecutor in New Jersey and a legal correspondent for Fox News, “but when you lose a dog, you still have to post a flyer on a telephone pole.”

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