Peter Kafka

Recent Posts by Peter Kafka

Why Online Video Ads Still Don’t Work

branded-content-videoFrom the funny-and-true! department: A biting clip from the dudes at College Humor satirizing the lousy ad options and mind-numbing ad jargon that dominate the online video business.

And a good reminder that even though Google’s (GOOG) YouTube generates more than five billion streams a month and Hulu has grown 490 percent in the last year, no one has really figured out a good way to turn all those eyeballs into dollars. Yet.

A short cheat sheet: The guys on the left side of the table are College Humor co-founders Josh Abramson and Ricky Van Veen, who sold their company to IAC (IACI) in 2006, yet remain employed by Barry Diller. They’re also pretty sharp business guys, it turns out. The guys on the right side are Jake Hurwitz and Amir Blumenfeld, College Humor employees who have had a long-running series of clips on the site. Dina Kaplan, who gets name-checked several times, is COO of New York-based video site, which happens to be the distributor of this clip.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik