Did Kris Allen Upset Online Predictions?

They did say it was too close to call.

Last night’s “American Idol” win by Kris Allen–despite some social-media analyses pointing to an Adam Lambert victory–highlights how close the two contestants were, and how changes in sentiment late Wednesday may have turned the tide.

Data-analytics firm Biz360 issued a statement Wednesday afternoon predicting that Mr. Lambert would be the winner. It, however, qualified that “an accurate statistical prediction is impossible due to the limitations of margins of error,” with a less than 1 percent difference between the two singers.

At the time, Mr. Allen was generating a slightly lower amount of coverage and positive commentary on blogs, Twitter, MySpace and other data sources, it said.

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