Kara Swisher

Recent Posts by Kara Swisher

Off to D7: The More Things Change, the More They, Well, Are A-Changin'


BoomTown will be driving the minivan–packed with my assistant Ed, my mom, two mannequins (don’t ask), a coffee machine and lots of coffee and some very nice outfits–down to the seventh D: All Things Digital conference today, so don’t expect much in the way of blog posts from me.

Thus, I hope Twitter doesn’t sell to [fill in the blank], Yahoo (YHOO) CEO Carol Bartz and Microsoft (MSFT) CEO Steve Ballmer don’t agree to agree (until they are on the D stage next week) and Facebook’s valuation doesn’t ricochet up and down the blog-hyped scale once again.

But, in that event, the rest of the well-oiled All Things Digital machine will be in full force covering tech and media news, even as we gear up for the big event next week, which will feature pretty much all the major players in the digital space.

On my way to D, I will be stopping by the University of California at Santa Barbara to speak in its Tech Management Lecture Series, which is titled “The Tomorrow Makers: Change & Challenge for Entrepreneurs & Innovators.”

Ah, the makers of tomorrow! I shall have to mull exactly what that means on the ride south through change-loving California, which is now pretty challenged as a going concern from a government point of view.

I have done some version of this drive now for seven years, from Silicon Valley to Carlsbad, Calif., headed to all the many D conferences, which began in 2003 in the midst of some very serious shifts for the tech industry.

It’s still the same story today, of course, as new trends, start-ups and technologies have come and gone (most they go, with only the lucky few actually staying).

Which will be, of course, the same story tomorrow too, and at all the D events to come in the years ahead.

Until I check back into the matrix, here’s Bob Dylan in a video from way back in the day, singing that famous song of his about that very subject:

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As long as the newspaper was a bundle, no one ever had to care that people were buying it for radically different reasons. But once you go online, and people can unbundle things, where you can traffic directly to a story without going through the home page or any of the rest of it, suddenly what it — the individual choices made by individual readers come to matter a lot.

— Clay Shirky, on NPR’s Talk of the Nation with Neal Conan