Peter Kafka

Recent Posts by Peter Kafka

College Humor Dudes’ Newest Product: An Prank

wolf-shirtThe smarter-than-they-look guys at attract some seven million unique visitors a month, are making smart strides in Web video and have their own show on MTV. And when they’re not doing that, they monkey with Amazon.

That’s why this fine Three Wolf Moon T-Shirt, available for as little as $9.78, became one of the online retailer’s most popular items in the last week. Prompted by a link at the IAC (IACI)-owned site, CollegeHumor readers bought up scads of the shirts, and filled Amazon (AMZN) with glowing reviews like these:

Unfortunately I already had this exact picture tattooed on my chest, but this shirt is very useful in colder weather…

This is the only t-shirt Chuck Norris wears. Wolves howl at the moon, and the moon howls at Chuck…

…So I’m looking for threads that say, “Hey baby…I’m real boss!” when I stumble upon this epic creation. The wolves spoke to me in a language all their own; it was like German, Mongol, and Bitchin all mixed together. I mean, one wolf howlin at the moon is major…but three???

Why bother? If you have to ask, you’re probably never going to get the joke. More info via the Washington Post, including the most pertinent detail: As clever as the CollegeHumor dudes are, they neglected to actually figure out how to profit from the stunt themselves.

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google