Peter Kafka

Recent Posts by Peter Kafka

More Bing For Your Buck: Microsoft Searches For The Right Ad Campaign

You say you’re not convinced by the first TV spot for Bing, Microsoft’s new search engine? Then feast your eyes on these puppies, which AdAge says were supposed to run later this summer but have been moved up because Team Redmond “realized that the market would be receptive to our product messages sooner than expected.”

I think these clips are reasonably good at getting across the notion that regular search engines — that’d be Google (GOOG) and Yahoo (YHOO) — aren’t as good as they could be. But again, I’ll let you folks handle the ad critique. I remain dubious about the overall strategy, which involves spending up to $100 million to promote a Web service.


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