Peter Kafka

Recent Posts by Peter Kafka

More Bing For Your Buck: Microsoft Searches For The Right Ad Campaign

You say you’re not convinced by the first TV spot for Bing, Microsoft’s new search engine? Then feast your eyes on these puppies, which AdAge says were supposed to run later this summer but have been moved up because Team Redmond “realized that the market would be receptive to our product messages sooner than expected.”

I think these clips are reasonably good at getting across the notion that regular search engines — that’d be Google (GOOG) and Yahoo (YHOO) — aren’t as good as they could be. But again, I’ll let you folks handle the ad critique. I remain dubious about the overall strategy, which involves spending up to $100 million to promote a Web service.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik