Peter Kafka

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Time Warner Sales Boss Partilla Heads For Clear Channel

partilla1John Partilla, who oversaw “cross-platform” sales and business development at Time Warner (TWX), is leaving the media conglomerate to take a similar post at radio and billboard giant Clear Channel. Partilla has been at Time Warner since 2004; prior to that, he’d worked for various ad agencies and had founded WPP’s Brand Buzz unit.

Sources say Time Warner is likely to promote Mark D’Arcy, Partilla’s second in command, to fill his post, which reports into CEO Jeff Bewkes. The company is in the midst of corporate slimdown — it has already spun off its cable business, plans to do the same with AOL, and may end up (finally) doing the same thing with its Time Inc. publishing unit. Here’s the release announcing Partilla’s move:

Clear Channel Names Advertising & Marketing Veteran John Partilla as Corporate EVP and?President, Global Media Sales

Partilla to Lead National Business Development Across?Radio and Outdoor in Newly Created Position

SAN ANTONIO – June 8, 2009 – Clear Channel Communications, Inc. today named John Partilla, 44, to the newly created position of Executive Vice President and President of Global Media Sales. Partilla will lead national business development across the company’s radio and outdoor businesses, reporting to CEO Mark Mays.

“We’ve driven a tremendous increase in the value of our radio and outdoor platforms to national brands over the past five years and now is the time to accelerate and expand our attention to chief marketing officers and brand managers,” said Mays. “John is widely respected as a creative and ‘intrepreneurial’ leader with a deep understanding of client needs. His success in crafting differentiated solutions makes him the ideal strategic sales executive for us at this important time.”

Major brands including Disney, Verizon, Kellog’s and others already engage directly with the company on cross-platform and multi-property ad buys.

Partilla joins Clear Channel from Time Warner, where he lead Time Warner’s Global Media Group in its mission to work with major advertisers and help drive the growth of advertising and marketing revenue across all of Time Warner’s businesses. Prior to overseeing Global Media at Time Warner, John was President at Young & Rubicam, and founder and Chief Executive Officer of Brand Buzz. Launched in 2000, Brand Buzz is an “agency within an agency” at Young & Rubicam designed to provide solutions for smaller advertisers. Partilla spent eighteen years at Young & Rubicam and in that time amassed an extensive roster of strategic sales and brand development experience, having worked across many of the agency’s core accounts.

“We’re entering a new era for advertising and marketing, and the strides that Clear Channel has made in digital platforms across both the radio and outdoor businesses are an outstanding match for the new demands being placed on marketers,” said Partilla. “Realizing that potential will require adding strategic and creative value for our best advertising partners – helping them solve their most critical business problems. The result will be more revenue across all of Clear Channel’s businesses. I’m incredibly excited to begin this new chapter with Clear Channel.”

Partilla, who will be based in New York, holds an MBA from Columbia University and a B.A. in Business Administration from University of Delaware.

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